![]() It was built on a pretty simple, yet (at the time) novel idea: What if you could send pictures over the Internet without having them digitally recorded for, potentially, the rest of your life and long after your death? What if the very platform over which an image were transmitted made it so that the recipient would have but a few seconds to view and appreciate your offering, before it would disappear forever into the digital ether? Snapchat began as a smartphone app called Picaboo back in 2011.
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